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Pendo.io

Pendo.io

Overview

What is Pendo.io?

Pendo.io is a product engagement platform with features for in-app analytics, surveys and feedback, and guidance.

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Recent Reviews

TrustRadius Insights

Easy to use interface: Users have consistently praised Pendo.io for its easy-to-use and intuitive interface, with many reviewers stating …
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How I Pendo

9 out of 10
November 30, 2022
Pendo helps my team make data informed decisions about how to drive our product roadmap. It also helps us monitor how users are getting …
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Pendo

9 out of 10
July 19, 2022
Incentivized
We have upwards of nine enterprises' SaaS products. We use Pendo to track and understand user engagement and activity. We also use the …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Free

Free

Cloud

Team

Contact sales team

Cloud

Pro

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Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Pendo Onboarding demo

YouTube
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Product Details

What is Pendo.io?

Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, users can set up in-app messages, guides and walkthroughs without any coding to help users get the most value from products. By identifying the specific features and workflows that cause users pleasure and pain, the Pendo platform can be used to guide users through the rough spots and drive them to adopt the features that create raving fans.

Pendo.io Features

  • Supported: Insights
  • Supported: Guidance
  • Supported: Sentiment

Pendo.io Competitors

Pendo.io Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Pendo.io is a product engagement platform with features for in-app analytics, surveys and feedback, and guidance.

WalkMe, Mixpanel, and Heap are common alternatives for Pendo.io.

Reviewers rate Usability highest, with a score of 10.

The most common users of Pendo.io are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(186)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Easy to use interface: Users have consistently praised Pendo.io for its easy-to-use and intuitive interface, with many reviewers stating that it allows them to navigate the platform efficiently and complete tasks quickly.

Great customer support: Numerous users have commended Pendo.io's customer support team, describing them as phenomenal, responsive, helpful, and understanding. The positive experiences shared by these users highlight the high quality of support provided by the team.

Valuable analytics capabilities: Many reviewers appreciate the analytics features offered by Pendo.io, noting their simplicity and ease of understanding compared to other tools like Google Analytics. These capabilities allow users to track usage by account and individual user, helping them gain valuable insights into customer behavior.

Confusing User Interface: Many users have expressed frustration with the software's confusing user interface, finding it challenging to navigate and perform tasks efficiently. The lack of intuitive design elements has resulted in a steep learning curve for new users.

Difficulty in Dashboard Management: There is a notable number of complaints regarding the difficulty of arranging dashboards and managing segments within the software. Users have mentioned that the process can be cumbersome and time-consuming, impacting their ability to organize and analyze data effectively.

Lack of Customization Options: Users feel restricted by the limited customization options available in the software. They desire more control over the interface, including the ability to personalize layouts, colors, and other visual elements according to their preferences. The absence of robust customization features has hindered users' ability to tailor the software to meet their specific needs and branding requirements.

Attribute Ratings

Reviews

(1-18 of 18)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Pendo as our on-platform messaging tool to drive user adoption. Additionally, we use Pendo to educate users on our new product & feature releases. We trigger messaging based on user behaviour and events, which allows us to target our messaging to the right audience segments at the right place and time.
  • Easy design tool that allows you to craft messaging without technical knowledge
  • Easily trigger messaging based on specific user events
  • Great functionality to receive feedback & NPS scores from users
  • The installment process was quite lengthy with a bit of back and forth
  • The tool is quite pricey to adopt for a start up
  • We are not using Pendo for mobile because it's not fully compatible with Flutter
Pendo is well suited for you if you are looking for a plug-and-play on-platform messaging tool where technical experience isn't required to launch guides. After the initial installment, your marketing team will be able to manage this tool from a content perspective. We have decided not to proceed with Pendo for our mobile app, due to the fact that they are not fully compatible with Flutter.
Partha Roy | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Pendo.io has been helping us with our product management process and user experience implementation. It helps us to deliver the best possible experience for our users, and also helps the userbase engage and be proactive in the product journey. So it is involved in our day-to-day feature implementations and UX designing.
  • Helps to create amazing user experience for happier and more productive users.
  • Pendo’s retroactive analytics helps us to track user behaviour in the application.
  • The Product analytics and insights provided by Pendo help us to maximize interactions followed by leads.
  • It needs to add some small shortcuts like selecting a particular URL directly rather than typing it again.
  • The Mobile app tries to fit in a lot of data so it becomes a bit complicated to see through that on Mobile.
  • Needs more filters in Dashboard.
  • The onboarding and guide through the product for first-time users needs to be updated as some stuff in those aren't updated still.
Pendo is very well suited for startups and mid size product companies who are looking for -
  • Help in user experience building
  • Measuring the impact of a feature on the requirement phase itself
  • Advanced analytics to get a sense of how the product is working
  • Insights about necessary changes that are required to make the product better
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Pendo in many different ways. We mostly use it to promote new features and track usage for new features and existing features within our software. It's extremely helpful. People nowadays do not read all of their emails. Pendo solves that. It truly helps us connect with our customers in such a profound way.
  • Track usage across our platform (new and existing features) - where each customer clicks, how long they stay at certain areas within the software, etc.
  • To promote new features.
  • To train customers on how to use new features.
  • To survey our customers within the software.
  • Some of the guide settings are sometimes not as easy to use as we would like them to be.
  • Templating is pretty limited.
  • I wish it was a more compatible for mobile tools.
Pendo profoundly changed how our product, services, sales, and marketing teams have all been able to interact with our customers. The way we were able to connect with our customers, was so difficult before (emails, calls). It makes so much sense to meet the customers where they are within our products.
July 19, 2022

Pendo

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We have upwards of nine enterprises' SaaS products. We use Pendo to track and understand user engagement and activity. We also use the Pendo guides to educate and survey customers using segmentation, so the information is relevant. Before implementing Pendo, we had very limited visibility into how engaged our customers were. Now we have deep insight and can provide targeted education materials with just a few clicks.
  • Customer segments.
  • Educational guides.
  • User activity.
  • User workflows.
  • General site traffic and length on site.
  • Configuration and tagging can require advanced training.
  • Help with best practices for naming features - things can get lost if you don't have a naming system/convention.
  • Building dashboards can be confusing.
Pendo is great at customer segmentation. I think it would be helpful if there was a better way to tag things in bulk. It can be very tedious, especially for enterprise sites.
Brendan Lash | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
As a Customer Success Manager, it's crucial that I understand how my customers are using our tool and what they are interacting with the most. That's why Pendo is essential in helping me support my customers and in making decisions about how to drive engagement with our software. Not only that, but the Pendo team is incredibly helpful and supportive. I'm so glad we decided to work with Pendo!
  • Customer Usage Insights
  • Responsive Support Team
  • The tool requires a bit of setup and onboarding before you can fully utilize it.
I would definitely recommend Pendo to other people. Pendo helps me identify which of my customers have not been using the tool recently, which in turn allows me drive engagement and prevent churn - a MUST HAVE for all SAAS companies.
Tim Mullen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use it across the entire organization to get an understanding of how our users experience our platform and to help guide them to specific areas we want them to see, use and understand. It has solved a huge problem of needing to use up valuable resources to code in guides and tooltips - instead, we can actually understand where our users need help and then implement guides or walkthroughs to help them.
  • Guides are so easy to use and put in place. As someone who is not traditionally from a tech background, it is easy to implement without the need of technical resources and you can have a new guide live in minutes to address a problem you might have.
  • Easy to understand insights: we used to use another provider and felt the insights we were getting were convoluted and a little hard to understand. Pendo.io is far more visual and it's easy to see what your users are doing and how they move through our app.
  • Sometimes we do have some issues with guides behaving as they should, despite everything looking right in terms of the implementation.
  • More system-generated recommendations of changes you can make to your app/site would always be welcome - with Pendo.io already seeing the data, it would then be great to see which pages need tooltips, guides or walkthroughs.
Definitely well suited if you want to understand what your users are doing and how to provide a great onboarding experience for them. The fact you can also use it to collect valuable feedback on what your users want to see (including NPS), means you have one single system that does a lot of what you need when it comes to user experience.
Aaron Beaty | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Pendo.io is being used by our business to understand how our customers are using our product and how we can better design our software for the betterment of our customer experience. Pendo.io addresses the need to understand how our customers are interacting with our software and what areas may need improvement based on usage statistics.
  • Provides a clean interface with which to interact. This ensures all data is able to be found quickly and efficiently.
  • Provides accurate and up to date metrics on the data we are looking for.
  • Allows us to create guides and surveys to keep us closer with our customers and ensure we are offering the best product we can.
  • The current Dashboard is easy to use but is limited on the customization ability. I'd like to see the ability to customize your dashboard and move features where you want them instead of adding them and having them be set/stuck for you.
Pendo.io is perfect if you're looking to gain a better understanding of not only your product but also find out how your customers are interacting with your product. It's perfect for small to large scale software businesses who are looking to obtain a better understanding of the analytics behind their product.
Lance Gorji | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Over a year ago I stumbled across Pendo when researching tools to make user tracking and walkthrough tutorials easy for our company without needing engineering. After speaking to their sales rep, I quickly knew this was going to be an integral tool for our product organization, design, and customer success group.

Set up was very easy and took about 1 day for all our products. Once this was complete I jumped directly into their product, watched all their online YouTube tutorials, joined their Slack channel and I was off to the races. I have a design background and am currently in product management for our front end applications so I began to creating template guides for the rest of our organization. Fast forward a year later and we have integrated Pendo into our third party applications, product is actively tracking user data to make more informed decisions and customer success is tracking new and existing clients instead of using Intercom and their limited event tracking. Could not be happier with this product and their customer support is top notch.
  • User Tracking.
  • Intuitive and easy to use guide building.
  • Great customer service.
  • Some portions of their product can be harder to use for users who do not understand HTML/CSS.
  • I sometimes experience lag in their frame builder.
If you are looking for an easy to use, out of the box guide or tutorial builder look no further. Pendo also has robust tracking and metrics with event driven guides to help you target exactly who needs to see the message.
Rayanna MacElveen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The Customer Success Team is the primary users of Pendo, but we utilize Pendo's metrics to aid in business decisions across the organization.
  • Pendo is great for launching customer satisfaction surveys!
  • Pendo helps us understand the usage
  • The tours are great for helping to automate our training and notification processes
  • It seems a bit cumbersome to edit and we only have one person on the team that is really capable of doing it.
Pendo is a great tool to help software providers give a strong customer experience beyond just the software.
Score 10 out of 10
Vetted Review
Verified User
Pendo.io was initially implemented within a product where I was working as an Implementation Engineer. I have since switched to using as a Product Manager with a different product line. It uses have grown so far beyond our expectations. It is used across different departments. My initial use was based on engineering and client implementation and now I use it is a Product Manager in our Product Management Office. We initially started using it to help track client activity and reach out for client and user satisfaction metrics like NPS. It went from being used on a singular product to being a core part of product management's truth analytics for almost all of our product lines. It allows getting metrics from not just our clients but their user bases all while respecting our users by integrates seamlessly into the production workflow. It allows us to see what areas customers are using, how they are working through our application, and track adoption rates of new features.
  • It tracks user behavior even if we don't know we need to track. Being about to go back and tag something and get all the metrics from the past is awesome.
  • The targeted polling allows us to get information on the exact sectors we want like IE8 users. It is especially helpful given the cross-market of some of our products. It is good to be able to reach out to a subset of our user bases to find out particular information about their use cases.
  • The paths feature that allows us to reach forward and back from a given point to see what users are doing before and after they get there. Paired with the time spent function, it gives me great insight into how and where I might want to target work to really give my product the ability to supply productivity boost.
  • We had some issues implementing Pendo tags from some of older systems. It is a bit clumsy when it comes to legacy products that may not be built with modern web standards.
  • The pricing model is an inhibitor for our public facing products with a lot of single time users.
I do think some older enterprises would find the implementation process difficult, but not impossible. The pricing model may not be appropriate for business who have a lot of monthly users.
May 29, 2018

Fantastic tool

Joanie Lutz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Pendo is used across a few departments in my organization. Primarily product, user experience, customer success, and sales. It is also used by C-level executives across the organization. It is providing valuable data on usage, engagement, and churn. In addition, it is used for all in-app messaging - announcement of webinars, and gathering NPS data.
  • Support. Pendo has phenomenal support. They are responsive, helpful, and understanding. They resolve all issues in a reasonable time and are fully transparent on issue resolution and delays.
  • Pendo is a fantastic tool for running NPS surveys. They evenly distribute surveys across the desired time frame and do all the NPS calculations for you. You can view responses, and even what the user was doing in our app at the time of the response.
  • Customization. I would like a bit more control over the Pendo interface. Grids/filtering/etc.
If you have no idea how your tool is being used, Pendo will be extremely valuable by giving you those metrics. If you have a complex app that requires a lot of guidance, Pendo will help your users be successful by offering in-app help and walkthroughs. It is less appropriate if you need to know details about the depth of usage, such as the number of items in your app a user has added, shared, deleted, etc.
Greg Roush | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Pendo for tracking usage analytics of our customers within our platform. Customer Success, Engineering, and our Product teams use it to see which features our customers are using, how frequently are they using them, etc. It helps us know which features and pages need to be worked on from product and engineering perspectives but it helps CS know what to talk about on monthly calls with customers to help deliver more value while using our platform.
  • Customer usage insights. We're able to see exactly what pages and features our customers are using. This helps our product team know what to concentrate on when making enhancements and the CS team know where people are getting stuck.
  • NPS surveys. We're able to capture NPS surveys directly in our platform by using Pendo. We don't have to send out a separate form for customers to fill out, they can just tell us directly in our product.
  • Guiding users through different functionality. We're able to use Pendo to set up guides that will instruct our customers on what to do when using specific pieces of our platform.
  • Communicating outages or updates. We're able to put different announcements on our platform using Pendo so we can communicate outages of the platform for maintenance as well as general release notes.
  • Reporting can be a bit limited. They have standard reports that you can run but it would be nice to see a deeper level of reporting.
If you're trying to understand what your customers are doing and how they're using your platform, I would highly recommend Pendo. I've seen other tools that offer guides to help walk customers through different pieces of their platforms, but none that provide that feature as well as the analytics around how our customers are doing using our platform.
Vanessa Cahill | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Pendo is being used primarily by our Client Services and Product teams. Our CS team is using Pendo to work through pilot customers, and identify opportunities and risks within our customer set. Our Product team is using Pendo to track feature engagement and build guides to help our customers with onboarding and working through common tasks within our product.
  • Pendo's UI is really easy to understand. They have a lot of customization options in all of their table and dashboard views and the way they present their data is very clear.
  • Being able to tag and implement things using CSS is a huge win for my team. We have limited developer resources, but I am able to go in and use my CSS knowledge to tag anything that I need tracked without having to pull resources from our dev team.
  • The Pendo Support team is amazing. They are incredibly responsive and very quick to help work through any problem.
  • The walkthroughs/guides, tooltips, etc are really easy to implement. They, too, work off of CSS tags, so there's no need for developer help.
  • Pendo doesn't have a clear area for providing feedback or feature requests.
Pendo is really well suited for quick analytics on your customers because of the ease of implementation. Being able to create guides and messaging without developer resources makes it great for a small company. We're still learning what else Pendo can help us do, but we're optimistic that it can do much more than we're using it for!
March 01, 2018

We LOVE Pendo.io!

Stephanie Ratcliff | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Pendo to track customer engagement in our product, provide support through walkthrough guides, and communicate with customers whenever needed directly in our program, through Pendo. Before Pendo, we had very little statistical insight into how our customers were using our program and which aspects of our program we could promote or improve on due to customer engagement (or lack thereof). With the insight we have now, we can understand in detail how each customer uses our program and how to guide them to be even more successful. Pendo is primarily used by our Customer Success Team, and occasionally used by our Marketing Team.
  • Great UX - Over all wonderful experience, from purchasing Pendo to customer service to actually using the product.
  • Fantastic UI - Easy on the eyes and very well laid out, especially considering all the data that is present!
  • Lots of options with graphs and reporting and the ability to really drill down deep.
  • The "Manage Guide In-app" feature is great to have, but sometimes it feels a bit "clunky" in it's layout.
  • Webinar I attended showed a Yes/No poll feature and so I immediately emailed Pendo support asking where I could find it. I was told they no longer support that feature. Webinars should have up-to-date material.
  • Nothing else. We love Pendo!
Pendo is perfect for customer training. We use it as a part of our Help Desk (Walkthrough's for each page) and it works marvelously! Because of this, we have also saved thousands of dollars in development time.

We can easily segment our customer base to only target those who are not using a specific feature, and then communicate to them only. This works so much better than mass-emailing our entire customer base (what we used to do) about something that is potentially not relevant to most of them.

Raman Gulati | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We're able to solve multiple business problems with Pendo. A couple examples are 1) guidance on how users navigate our site so that we can make the most effective changes in our upcoming site redesign, and 2) being able to do an NPS survey in-app so that we can start tracking our score over time.
  • I like that user data is tracked automatically, even if I haven't tagged it. This means that six months from now I can come up with a new question to answer, add the tags, and have all the historical information ready right away.
  • Some pages can be tough to tag when the matching rules aren't specific enough. It would be great to be able to exclude certain patterns so that pages can be distinct.
  • The recently launched NPS tool isn't backwards-compatible with our existing NPS survey, so we aren't able to use it.
It's great if you don't have any user analytics software yet, and if you care about what individual users are doing (as opposed to general stats about user behavior as a whole). It's a nice supplement to data that you're already tracking through Google Analytics or through your own database.
Taylor Gibb | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Pendo.io is used primarily in my department (the success department). That said, our managed services and sales team use Pendo as well, because it's the most trustworthy (and easy) way to get a sense of how customers use our product, and which areas of the product they spend the most time in. It helps us to address bottlenecks in user workflow and to research and drive adoption, which are key benchmarks of success at my company.
  • The ability to drill down on specific "events"
  • The ability to see a funnel of user workflow
  • The ability to drill down by user, and follow them overtime through their experience in the program
  • I have quite a bit of difficulty arranging the "dashboards" on the landing page
  • Making "segments" could be much easier, and I find this to be where most of my colleagues have trouble
  • Nomenclature is a little tricky to get a handle on, so maybe a glossary?
Pendo is brilliant for getting a granular sense of software usage and user experience. Viewing the funnel of actions a user takes, seeing the views, events, and time spent in each part of our software, and even following users login browser is insight that we couldn't do without. That said, I think in terms of exporting visual data, Pendo falls short - I typically will take the Excel spreadsheet from Pendo and then port it into a separate program to create charts and graphs.
Shaun VanWeelden | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Pendo is leveraged by our entire organization
- Product uses it to track adoption and create guides and walk-throughs for users
- Customer Success uses it to identify user adoption, NPS score, and early churn risks
- Engineering uses it to track feature usage and build out guides without hard-coding anything into production
- Marketing uses it to promote new features and events
- Sales uses it to identify power users within existing accounts for up and cross-sell opportunities
  • User Segmentation is amazing, we combine our SFDC data with Pendo's usage data and filters to answer super specific questions like "What C-level executives have used our filtering features in the past 14 days at least 5 times"
  • You have full creative control over walkthroughs, tooltips, and surveys and it uses a combination of templates, merge fields, and access to the raw HTML, CSS, and JS to give you complete control.
  • Pendo just works, there's seldom a bug we've come across and its user experience is second to none. It's great for both technical and non-technical people alike.
  • Pendo's main dashboard section is still pretty static with limited ways to get at specific sets of data to share with other users.
  • Checking out an individual user's path through the site is possible in Pendo today, but the view is hard to break down and get actionable insights from.
Pendo is a complete solution for both product analytics and user guides. Depending on your needs, it may be overkill in some areas and individual point solutions may be more helpful. It's amazing for companies 50-1000 employees and they're actively developing features to go up even higher in the market. If you have a healthy business and departments within that business, it's likely a really good fit. If your organization is a mess, it may be more difficult to find complete success with this tool. There's a lot of cross-departmental wins this tool allows for.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Pendo is easy to use and has a wide range of functionality. There are reports that you can generate quickly and easily without having to waste time mining your own data. This has been especially helpful when trying to help customers see the follow they are getting out of our tool.
  • Clearly outlining data to paint a picture.
  • I like the graphs and the ease of use.
  • Sometimes I'm not sure what to search for.
Pendo is well-suited for gathering large clumps of data quickly and allowing you to sift through information that is not relevant. It helps us present data to clients and shows us how to be more thorough in the way we present the data. I think it would be tough if your data points are limited.
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